To promote The Pearl of Africa and connect with travel enthusiasts and premium audiences across the network in the core and emerging source markets of Europe (UK, France & Germany), North America (USA & Canada), Africa, Middle East, East Asia (China and India) and Asia Pacific regions, Uganda Tourism Board has embarked on a long-term strategic partnership with CNN International.
To position Uganda as a sustainable tourism destination, the multi – platform aim exclusive campaign of videos, articles and social media assets, dubbed “Uniquely Yours”. The thirty second advert on television feeds will show Uganda from majestic landscapes to the plentiful wildlife, diverse culture and remarkable conservation tourism milestones on CNNI Europe, Middle East & Africa (EMEA), CNNI Asia Pacific and CNNI North America.
Itineraries and travel tips will be published on affiliate websites, including CNN International.com, CNN Travel, and across the network’s social media channels beginning October 2024 as the highlights on travel to Uganda.
To all travel, adventure seekers including the luxury and high net worth individuals (HNWIs) through branded content distribution in film, digital and social channels, the brand campaigns will showcase Uganda’s rare depth.
Chief Executive Officer, Uganda Tourism Board Lilly Ajarova said that some experiences last longer in their hearts. These collective moments later become the adventure of a lifetime. Their campaign on CNN International will confirm that to travel lovers all over the world that truly Uganda is the Pearl of Africa.
The campaign will further display the array of attractions that await travellers to the Pearl of Africa including the nature and adrenaline packed activities, culture and the sustainable tourism opportunities aligned to Explore Uganda brand.
Uganda is home to 54% of the overall population of mountain gorillas on the globe, 11% of the global bird diversity (50% of Africa bird, 39% – Africa’s mammal species) and over 65 tribes – a melting pot of different cultures and heritage.
The Uganda Tourism Board has supported similar campaigns in print and digital media which have been activated on the National Geographic Traveller (UK) – authentic travel experiences and insightful storytelling and on TravelZoo – a travel Club for over 30 Million travel affluents across the world. The Uniquely Yours Campaign will also feature on Expedia, a leading online travel Agency with a network of 100,000 travel agents, over 3,000 DMO-Partners and 168 Million loyalty customers.
