To elevate the country’s ranking from seventh to among the first five in Africa, over 50 Ugandans are undergoing training burgeoning MICE (meetings, incentives, conferences and exhibition sector.
To ensure that the participants master the essential skills, Uganda Tourism Board has secured facilitators Zelda Coetzee and Gwyneth Mathews from South Africa to share their expertise.
Copetzee says that branding is at the forefront of what they do, and it requires a great deal of creativity They must design the venue, the podium and overall ambience to align with their client’s vision.
“Its vital to ensure that every participant’s experience in Kampala is unforgettable. Pay attention to the menu, ensuring vegetation options are available and consider the mobility needs of disabled attendees”
Keys mistakes to avoid in MICE.
Greeting participants with hand written sign at the airport.
She stressed the importance of accommodating female participants by providing space for changing babies.
Mathew’s stressed that in the business a participant’s experience is paramount.
She added saying that once you impress attendees, they are likely to return as tourists or recommended your services to friends.
Whether tourism, trade, education or health, stay vigilant for hosting opportunities. To create a compelling package, the key is to collaborate with other stalkholders. From start to finish, master the skills of development.
Uganda is poised to enhance its MICE offerings and positioned its premier destination in Africa with its training.
Lilly Ajarova the UTB CEO inspired the participates in herb opening remarks of the training in Kampala
On 1st October 2024, Ajarova said that it would have taken you there three years in college but this has been designed to be delivered physically and followed up virtually. They will walk away with their certificate that are recognized elsewhere in the world.
