The Elgon Tourism Expo and Business Forum is to be set in Mbale city. From Friday, December 13 to Saturday, December 14, 2024, President of the Elgon Tourism Expo and Business Forum Racheal Kakungulu Kirama explained that this year’s event will focus on attracting more exhibitors within the tourism value chain and engaging more visitors at Mbale Cricket Grounds.
To bring together a diverse range of stakeholders, the expo is expected to include investors, entrepreneurs, bankers, hoteliers, tour operators, fashion and film industries, telecom companies, media, insurance providers, conservation agencies, academia, policymakers, and local government officials. In both the tourism and business sectors, the forum will be dedicated to exploring innovative approaches and fostering growth.
“Exhibitors will have a unique opportunity to showcase their products, services, and innovations to a broad audience of industry professionals, potential partners, and consumers. This will enhance brand visibility, foster partnerships, and create solid sales pipelines, driving business success.” Kirama noted.
Kirama emphasized that by working together, they can create a thriving tourism industry that benefits their local communities, promotes their cultural heritage, and drives economic growth. Let them seize this opportunity and make their city a premier tourist destination.
To shape strategies for sustainable development, setting the stage for transformative growth in the Elgon sub-region, the event will also feature a Business Dinner at Courts View Hotel, where key industry leaders will engage in discussions.
“The Mbale City Spokesperson, highlighted the significant opportunities tourism presents for the city’s economic growth, cultural preservation, and community development. He urged the government to invest in infrastructure development, including roads, hotels, and other amenities, to support the growth of the tourism sector.” James Kutosi.
